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Service means you utilize every opportunity to give your talent, gift, and everything you have to the good of others. When you serve, you attract the best things in life. It’s not about money all the time. When you go through the biography of some successful men and women, one thing that stands out is the desire to serve. They didn’t put money at the front burner. When they served faithfully, other benefits began to flow in naturally.

When a business is set up primarily for profit-making, it becomes extremely difficult to achieve success. I love what Richard Branson the CEO of the Virgin Group said: “Never go into business purely to make money. If that’s the motive you’re better off doing nothing”

One of the primary reasons for going into any business is to fill a need. People have needs for different things. Whether its the need for food, the need for clothing or shelter, the need for education, or the need to have a hair cut.

These are specific needs, and they require specific services. If you see a need within your immediate environment that can be filled, all you can do is create a business out of it.

The intention may not necessarily be to make money but to provide value-added service for people. The money will flow in naturally as a product for services rendered. What we must understand about business is that without service, there can be no business. When you can serve people, they would be more than willing to pay you above what you would have charged.

The idea is to avoid greed for making quick money which oftentimes motivates certain individuals into specific businesses. Such businesses don’t last for long, as they soon fade away due to low patronage as a result of poor services been rendered to customers.

You may want to ask why virtually all companies have customer care service? The answer is simple. They value their customers and would be more than willing to satisfy them by providing a platform where they can channel all their complaints. This is a medium through which services can be improved and a relationship can be fostered.

Another vital reason why a business is created is for customers. Without customers, there can be no business. The secret of retaining customers is to provide them with service that would motivate them to keep coming back.

The market is becoming so competitive that businesses are looking for ways to improve their service delivery. Any single lapse by customer service may spell doom for any business that is aiming for the top.

Most businesses succeed via referrals from satisfied customers. The opposite is the case, as an embittered customer can tell a couple of friends about his or her experience in terms of service delivery. Those friends will end up telling their other friends and so the chain reaction continues.

Some amazing benefits of adopting value-added service to clients include: customer retention, increased productivity, increased profitability, and loyalty from customers. It may cost you a little to implement, but the benefits far outweigh the initial cost at the end of the day.